John Hurt provides the voice-over for this UK Government pubic
health advertisement which warns of the deadly implications of the
AIDS virus in a dramatic manner: amid flames and smoke, the letters
AIDS are chiselled into a giant tombstone, which falls to earth to
have a bouquet thrown onto it.
With its ominous tone and funereal imagery, the advertisement
was clearly intended to provoke concern, and to carry the immediate
message that the risk from HIV affects everyone. But the intention
was also to provide detailed information. The advert publicised a
leaflet delivered to all households in Britain, part of a £73m,
seven-year public education campaign that ran until 1993.