AIDS
"The Aids epidemic has rolled back a big rotting log and
revealed all the squirming life underneath it, since it involves,
all at once, the main themes of our existence: sex, death, power,
money, love, hate, disease and panic." Edmund White, 'States of
Desire: Travels in Gay America' (afterword to 1986 edition).
Twenty-five years since AIDS was first recognised, it is
difficult to recapture the global sense of panic, fear and
prejudice precipitated by the lack of knowledge, early
misconceptions about transmission, and the absence of effective
treatments. Material in the Wellcome Library's collection of
ephemera and AIDS prevention posters graphically convey the anxiety
and uncertainty surrounding the disease and the ways that local,
national, and international organisations and governments attempted
to manage it.
The library contains a wide selection
of AIDS related ephemera spanning the last twenty-five years. It
includes hundreds of leaflets containing information produced by
national and local government, international bodies including the
World Health Organisation, and the plethora of charities that
sprang up in the wake of AIDS, including the Terence Higgins Trust
and the National AIDS trust. They advise on safe sex practices,
AIDS and drug use, how and where to get HIV tested, what to do in
the event of a positive result, the legal status of HIV-infected
people, AIDS education initiatives and counselling services. One of
the earliest and starkest items is an exemplar of the first leaflet
sent out nation-wide by the British government along with the
envelope in
which it was posted, bearing the following disquieting message:
"This leaflet is being sent to every
household in the country to inform everyone about AIDS, in order to
help stop the spread of this serious disease. It deals with matters
of health and sex that may be disturbing. Please make sure that
everyone in your household who may need this information sees this
leaflet."
The leaflet
itself bore the now well-known slogan, "AIDS: Don't die of
ignorance", on which the letters "AIDS" were chiselled. The
information it contained was issued in the most chilling terms:
"Any man or woman can get the AIDS
virus depending on their behaviour. It is not just a homosexual
disease. There is no cure. And it kills."
Death, fear, ostracism - many of the
earlier pieces of ephemera tended to focus on the bleakest aspects
of the disease in order to change behaviour. Many also counselled
extreme sexual caution, and promoted faithful and monogamous
relationships as the safest way to avoid contracting the disease.
However, other pieces demonstrate quite different approaches to
convey their messages.
Some material used humorous and
sexually graphic images and language in order to leaven the gravity
of the message, and to make the practice of safe sex both cool and
sexy. Personified penises and condoms are a common comic conceit,
and many items employ an erotic and highly explicit visual and
linguistic register.
The richest source of AIDS material is
to be found in the Paintings, Prints and Drawings Collection, which
boasts an exceptional range of AIDS prevention posters. These
include a single collection that is one of the four largest such
collections in the world. Acquired in 1999, it consists of nearly
3000 posters from 92 different countries.
These posters provide invaluable
insight into the diversity of approaches to AIDS prevention,
depending on both the time of production and their geographical
origin. The design, language, and imagery vary in accordance with
the state's secular or religious affiliation, the cultural
specificities of each country, and the target audiences.
The Eastern European and African
posters rely heavily on moral messages about the sin of promiscuity
and encourage its opposite virtues - abstention or monogamy and
faithfulness. A Russian poster from
1990 depicts a harpy, with bright blonde hair and dark red nails
and wings made of syringes instead of feathers, conveying the
message that prostitutes and drugs are two causes of the spread of
AIDS. Another Russian poster uses
the iconography of Adam and Eve standing by the Tree of Knowledge
(also used in several East European posters), who are warned by the
serpent to practice marital fidelity. The early Eastern European
posters tend to have a more sinister visual language, often using
skulls and skeletons to emphasise the incurable nature of the
disease
A survey of the Ugandan posters
provide insight into the particular concerns of the country in
relation to the epidemic. In one, a truck driver is being assailed
by two prostitutes. The message reads "Thank God I said no to AIDS.
I am driving straight home to my wife". Another has a drawing of a
man brandishing money in one hand and pulling a schoolgirl with the
other, while two of her friends pull her away from him. The message
reads "Support your friends. Help them to remain AIDS free."
Further
exploration:
The papers of
Dominik Wujastyk, relating to his contribution as an expert
witness in a case brought by the General Medical Council against
two Harley Street doctors who provided treatment by 'Maharishi
Ayurveda' therapy to AIDS patients, and who were subsequently found
guilty of gross professional misconduct.
Correspondence between the Family Planning Association and the
Department of Health and Social Security, regarding AIDS awareness
and the establishment of an umbrella organisation for AIDS work in
the voluntary sector (which became the National AIDS Trust).