Advertisement for Lung Tonic
The design of this colourful display card, printed with a border
suggesting old parchment, suggests that the remedy is an old one
and thus effective because it has been around for a long time. No
manufacturer or location is mentioned other than "MPS series" which
indicates that the product may have been a generic one sold on a
cooperative basis through independent pharmacy shops.
MPS can mean 'Member of the Pharmaceutical Society', who may well
have been responsible for coordinating the manufacture and
distribution of the medicine. The card would have either hung in a
shop window, on a wall or been placed with a display of the
product. It features an attractive, smiling, young, Edwardian woman
who represents an ideal of female beauty at the time.