Advertisement for 'Byno' hypophosphates
Blotter, Allen & Hansburys Ltd., 1909
This is one of a series of blotters that were sent out 'to the
medical profession' by Allen & Hanbury Ltd., of Lombard Street,
London at least once a month, often twice, with a different product
advertised on each one.
Allen & Hanbury grew out of a firm founded by Silvanus Bevan in
1715 in a pharmacist's shop in Plough Court in the city of London.
William Allen and Daniel Hanbury arrived later and by the early
20th century, the firm and its 'Allenburys' brand were household
names. Their blotters were originally printed with attractive,
hand-drawn brand name logos, a calendar for that month with other
design elements or illustrations, in this case, rose leaves and
thorny stems providing a decorative border.
Blotters were a popular form of advertising in the days when most
people used fountain pens to write. They ensured that the owners
would see the product advertised every time they picked it up to
soak up the excess ink from whatever they had just written; the
calendar ensured that it would be on somebody's desk for all of
that month. 'Byno' hypophosphates were 'a valuable tonic for the
aged and infirm when the digestive organs are weak' and 'an ideal
tonic in nervous prostration and overstrain.'