Advertisement for Figuroids

This magazine insert was bound into the February 1908 issue of 'The Windsor Magazine', 'An illustrated monthly for men and women'. Printed on pale green paper, this illustration of a portly, young woman is repeated three times, each successive image slimmer than the last, suggesting how effectively 'Figuroids' can work.
The advert also shows diagrams of what fat is in the human body and talks of other obesity cures which have harmed the stomach (and in a time before tight pharmaceutical regulation, there were indeed some potentially harmful products on sale).
'Figuroids', on the other hand, claimed merely to 'safely remove all superfluous fat from every part of the body, and quite restore the figure' as well as actually benefit the digestion. They were 'sold in the form of effervescing tablets'. The Figuroid Company Ltd. was based at Atlantic House, 46a Holborn Viaduct, London. It is interesting to note that people's concern about their figures isn't a relatively recent thing.