Advertisement for Figuroids
The Windsor Magazine, February 1908
This magazine insert was bound into the February 1908 issue of
'The Windsor Magazine', 'An illustrated monthly for men and women'.
Printed on pale green paper, this illustration of a portly, young
woman is repeated three times, each successive image slimmer than
the last, suggesting how effectively 'Figuroids' can work.
The advert also shows diagrams of what fat is in the human body and
talks of other obesity cures which have harmed the stomach (and in
a time before tight pharmaceutical regulation, there were indeed
some potentially harmful products on sale).
'Figuroids', on the other hand, claimed merely to 'safely remove
all superfluous fat from every part of the body, and quite restore
the figure' as well as actually benefit the digestion. They were
'sold in the form of effervescing tablets'. The Figuroid Company
Ltd. was based at Atlantic House, 46a Holborn Viaduct, London. It
is interesting to note that people's concern about their figures
isn't a relatively recent thing.