Peter Ayton on decisions
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We make thousands of decisions every day, many of them
unconscious and many of them less logical than we would like to
believe. Peter Ayton, a psychologist at City
University in London, studies human judgement and decision-making,
and argues that we are often less rational than other animals. He
talks to the Wellcome Trust's Daniel Glaser about how the human
brain copes with making choices in a modern world flooded with
options.
This packed lunch event was recorded live on 6 October 2010
at Wellcome Collection.
Find out about future packed lunch
events.